Ma Vie: Made in Canada is a 4-Part Series documenting host Fred Choinière's year-long experiment to live exclusively off of food & products Made In Canada.
I was brought on board with this project to help create the retro/ diy aesthetic of the show that would be applied to both the web and tv series elements. Old catalogues, waybills, and vintage poster design were key influencers with the clean minimal approach to the animations and packaging. Working collaboratively with the Machine Gum team helped bring these vibrant graphics and animations to life, providing a playful spin to the subject matter and storytelling.
Made In Canada EPISODE 1 snippet | MIC Definition
Made In Canada EPISODE 2 snippet | Denim Industry
TITLES + LOWER THIRDS
Ma Vie: Made In Canada (WEB) | Pratique, le plastique!
Ma Vie: Made in Canada (WEB) | Qu’est-ce que le Made in Canada